Future-proof your brand
You know your business inside and out, and in order to get to the next stage, you need hands-on expertise in creating a brand that will grow with you.
That’s where we come in. We’re a strategy-first creative studio that specializes in branding and web design. We help provide companies with the tools to reach their audience, scale effectively, and to go to market confidently.
Uncommon Forms is a brand and digital studio helping founders find clarity and prepare for growth.
Through our 10-week SCALE Program, we build brands and websites that scale strategically, visually, and financially.
With over 30 years of combined experience, we create high-performing brand systems that drive measurable results. Your customizable program will culminate in a market-ready brand, website, and toolkit built to grow with you.
How it works:
Share your goals
(1 minute form)
Schedule an intro call
(30 minute convo)
Our partnership begins
(10-week transformation)
Limited spots available each month.
A world-class brand
doesn’t happen by chance.
Our SCALE Program guides you through a proven methodology for building brands that last.
WEEK 1-2
Stategy
It all starts with you. Your story. Your audience. What makes you stand out from the competition. Our discovery call digs deep, clarifying the details so every branding decision we make will be firmly rooted in strategy.
This is the foundation of your brand and ensures that it not only looks good, but effectively communicates your value to the right people.
Why it matters:
Your brand communicates your value clearly and connects with the right people from day one.
WEEK 3-4
Concept
This is the fun part. You get to see your strategy start to come to life. Together, we’ll assess visual directions and identify what resonates (and what doesn’t), all with the intent of narrowing in on the perfect visual expression of your strategy.
At this stage, your brand personality is beginning to take shape with clarity and intention.
Why it matters:
This stage ensures your visuals express your brand’s voice.
WEEK 5-7
Assembly
Here’s where it all comes together. We take the creative concept and develop it into a complete identity system. This includes your logo suite, typography, color system, and supporting elements.
You’ll get to see key mockups that show how your brand will live and breathe in the real world, and weigh in one last time before we turn it all into ready-to-use assets.
Why it matters:
We use best practices and data-driven insight to guide our decisions.
WEEK 8-10
Launch
It’s show time! Your website goes live. Your brand meets its audience. All your assets are in hand and you have everything you need to hit the ground running.
You now have a full set of cross-channel assets that blend strategy and storytelling, all working in harmony to promote your value, and turn your presence into a business engine..
Why it matters:
We blend strategy, storytelling, and UX to turn your online presence into a business engine.
And beyond
Expand
We may be done, but you’re not on your own. We want you to go to market, confident in your ability to keep your brand consistent and growing, long after launch.
That means getting a practical brand guide and toolkit outlining how to use (and not use) your new identity, as well as the training to edit your website and use your new brand. You’ve got this!
Plus, two weeks of post-launch support ensure a seamless transition.
Why it matters:
A brand only works if it’s used well. We equip you with the systems to keep your brand consistent and growing long after launch.
Your brand transformation, delivered
Every outcome is unique, but our process is the same.
-
A guided workshop and visual exploration that defines how your brand shows up.
What’s included:Two 1-hour strategy session (virtual)
Three moodboards exploring tone, color, and typography
Strategy and creative direction summary
Up to 2 feedback rounds
-
We bring your brand to life through a complete identity system.
What’s included:
Complete logo suite (primary, secondary, and mark variations)
Custom typography system and expanded color palette
Supporting visual elements (patterns, textures, or icons)
Application mockups (website, social, collateral, etc.)
One round of feedback
-
We equip you with ready-to-use assets so your team can maintain consistency across every channel.
What’s included:
Comprehensive Brand & Strategy Book
Editable marketing templates in Figma or InDesign
Organized file system with exports and source files
Launch checklist
-
We design and build a custom site that connects your strategy to measurable results.
Includes:
Site map and wireframe
Responsive development on the platform best suited to your goals (Shopify, Squarespace, or Framer)
-
We want you to know how to use your brand well.
What’s included:Website editing walkthrough
File hand off and walkthrough
Two weeks of consultation support
Who is this for?
The Visionary Founder
You’ve built real momentum with a loyal audience, strong sales, and a clear sense of direction. But as you grow, it’s getting harder to communicate your value to a broader audience. You’re ready for a strategic partner who can translate your vision into a brand that commands attention and scales with ease.
The Growing Business
Business has been great, but your visuals, messaging, and website are no longer serving your level of operation or the clients you want to attract. You’re ready for a brand and strategy built to support the next stage of your growth.
The Established Brand
You’ve been in the game for a while and can see the market is shifting. You’re ready to modernize your identity, clarify your message, and strengthen your position. You value strategic design that drives business outcomes, not just aesthetics.
The best results come from the right fit.
This is for you if…
You understand that brand is the perception and experience people have of your business.
You want a clear, guided process that takes the guesswork out of strategy and design.
You’re ready to think bigger and align your brand with your long-term goals.
You value collaboration and trust experienced creative direction to lead the process.
You’re ready for a strategic brand system that drives growth and makes marketing easier.
Not quite right if…
You see branding as just a logo or a color palette.
You want a quick design refresh without strategic direction.
You’re still defining your offer, audience, or core positioning.
You prefer to DIY or aren’t open to expert guidance.
You’re not ready to invest in a streamlined, strategy-led brand transformation.
Our work has been featured across
Times Square • MLB & NFL stadiums •
Wall Street Journal • CNN • & more
And won awards from industry leaders like
Your business is ready for more.
Your brand should be too.
You’re only a few steps away from starting your transformation.
Fill out the form and schedule a discovery call.